Posted by admin | News | Posted on September 4th, 2015
Brew Rebellion will be at the Redlands Police Department K9 Unit Fundraiser on 705 W. Cypress Avenue, Redlands, CA on September 12th, 2015 from 12pm to 4pm. This is a family friendly event, with food & beer tasting and tons of attractions.
Posted by ed | News | Posted on May 28th, 2014
Posted by ed | News | Posted on May 14th, 2014
Sometimes when people criticize our beer in social media, I hear the kind of phrases used in this article. When I read one of the many compliments from folks who love our beer on social media, it usually just tells a tale of having a good time, great taste and variety and how great our staff was in the hospitality department.
This is a pretty cool article that I think you will enjoy : http://www.thrillist.com/drink/nation/beer-slang-how-to-talk-like-a-beer-snob
Posted by ed | News | Posted on May 11th, 2014
We at brew Rebellion are asked by our friends and guests questions related to the names of our beers. “Why did you name an IPA after a Native American Chief?” or other related and logical questions.
We honor Geronimo because he was an amazing man and a recognized military genius who deserves his place in American history.
For example, our new “Union Blueberry Honey Wheat” and the upcoming brew “Ol Reb Raspberry Honey Wheat are named as our homage to to one of the most critical and historical events in our nation’s history, the Civil War.
Take our line of stouts that are named after John Paul Jones, the founder of our American Navy, who without it and him, we would be singing “God Save the Queen” and bowing to European monarchy today. We also have a “Churchill Cherry Honey Wheat” coming soon, in honor of one of the greatest leaders of the twentieth century, Winston Churchill.
Our Italian Strawberry Honey Wheat is named after an Italian rock and roll group called “Miss Chain and the Broken Heels”. This band is great and loved by our master brewer, so he decided to honor them with their own beer.
We also name our beer after loved ones who have passed and given us a great example of love in our lives. The Manuel Bermudez Strawberry Rhubarb Ale and the Amber Ann Ale come to mind as I write this. Andy named one terrific holiday beer that we brew, Grandma Sutfin’s Chocolate Pumpkin Pie Ale and it is the bomb with Thanksgiving dinner.
Another name that gets thrown out there is the Chris Martin S’More Porter. Chris was the first person to join the Brew Rebellion Founder’s Society and in honor of his faith in us, we named a special beer after him.
There you have it, we wish to keep these names and events alive on the tongues of folks long after they and we are gone, so that the memories and accounts never really go away.
Posted by ed | News | Posted on May 8th, 2014
Pete Coors, big beer industry continues to grapple with craft beers
Arguably the high priest of Colorado Beer, Pete Coors is in an interesting position these days as chair of one of the biggest brewing companies in the world at a time that the consumer market appears to be changing.
Pete Coors, chair of the Molson Coors Brewing Company and Chairman of MillerCoors, sat down with the Denver Post recently and talked about the ever-changing beer landscape. (Photo by The Denver Post)
Molson Coors is the world’s seventh largest brewer by volume. Even though the big breweries continue to hold the largest part of the beer market, there are signs of trouble.
Fourth quarter earnings reported by MillerCoors last month showed domestic sales to retailers declined nearly 2 percent for the quarter and domestic sales to wholesalers decreased by 2.2 percent.
Consumer surveys have said that people appear to be growing tired of light premium beer.
Coors, the 67-year-old great-grandson of brewing entrepreneur Adolph Coors, said his company continues to do whatever it can to keep up. As the craft beer industry’s reach is steadily growing into the traditional beer turf, the big brewers are getting strategic.
“Basically the biggest trouble we have is on-premise sales,” he said. “We have a lot of bar owners who are enamored with craft beers. They are beginning to take off the premium light handles and putting bottles behind the bar instead and replacing the handles with craft beer handles. We lose 50 percent of our volume when that happens.”
The company is trying to compel bar owners to keep their beers on tap by impressing them with facts.
“We have done research that shows it’s not in the economic benefit for a bar to do that,” he said. “Having a premium light brand, whether it’s Coors, Miller or Bud on tap actually improves the economics of their business. People stay in their seats an average of 18 minutes longer when they have a light premium beer on tap. That means they are spending more money, leaving bigger tips. We have a little algorithm and an app that we give to our distributors to evaluate and analyze these businesses and bars.”
Coors, also the chair of the Denver 2016 host committee trying to win a bid for the Republican National Convention, sat down with The Denver Post editorial board recently to discuss the convention but also talked about beer.
Pete Coors, seen here with his son David, in 2012. They accompanied a vintage 1940s-era delivery truck on a cross-country promotional trip to revive the Coors Banquet brand. (Photo by Dick Kreck).
Coors told The Post that Blue Moon remains the No. 1 selling “craft beer” in the country — a Belgian white introduced in 1995. Some people would reject that term because Coors does not fit the definition of craft brewer from the Brewers Association, the trade group for independent craft brewers.
Coors said to continue to be fresh, the company is looking at developing more new beers, looking at the possibility of acquiring more breweries and even pushing its new cider brands. He mentioned the 2009 purchase of Terrapin Beer Co. in Georgia as one experiment.
“We know a lot about brewing crafty beers and we are looking at new things all the time,” he said, adding that Colorado Native and Batch 19 have been popular additions. “We have a whole portfolio. Anheuser-Busch has a huge portfolio. They have acquired Goose Island and others. We bought a craft brewery in Georgia, Terrapin. We are a minority interest, which isn’t working out the best. So we are learning about that. And we have a growing cider brand.”
He has enjoyed watching the growth of craft brewing and even remarked that when John Hickenlooper was building up the Wynkoop Brewing in lower downtown Denver, that he used to bring him hops, barley and bottles.
“They all want to grow, but the more they grow the less crafty they are,” he said. “They are getting fairly large and they are getting into each other’s space. They are having a hard time defining themselves as craft brewers because of their size.”
Coors said he was proud when his brewery a few weeks ago won major awards at the World Beer Cup, an occasion that drew some boos from the Denver audience.
Coors Brewing Company and MillerCoors head brewmaster Dr. David Ryder were recognized as the champion brewery and brewmaster among large brewing companies. Seven MillerCoors beers also won awards at the competition.
Coors said he is baffled about trends that show the more expensive craft beer market growing by about 7 percent, the light premium beer market staying flat and the economy beer market with brands such as Pabst Blue Ribbon and Keystone dropping by 7 percent or even into double figures.
“In this economy that is difficult to understand,” Coors said. “But people are staying at home now, not buying cars or houses. They have money to spend. They want to spend it on something that they think has more value. … You talk about the millennials. The world is very different.”
Not for Pete Coors, who said he still drinks the same beer he has consumed for decades.
“I am a Coors Banquet drinker,” he said. “I grew up on it and just can’t get myself to change.”
Posted by ed | News | Posted on May 2nd, 2014
Andy and Brad have outdone themselves with the past winter beer flavors. The Chris Martin S’more Porter, a rich combination of chocolate, graham crackers and marshmallow has been a winter crowd favorite and when we feature this cold weather favorite with a branch of habanero peppers on top, it is a party in your mouth. We try to offer this spicy offering at the festival events that we pour at and it is a fan favorite.
The John Paul Jones line of stouts, chocolate raspberry,amaretto, coffee and original, have been well received throughout southern California. These stouts are named after the founder of the United States Navy, not a rock and roller. Jones was a true rebel and we are proud to honor him in a time when those that risked everything to secure the freedoms that we enjoy today are glossed over.
There is an old saying that says we never really die until no one says our name any more. Long live John Paul Jones, Geronimo and Amber Ann!!!
We have some great spring and summer beers on tap and available in bottles for your enjoyment. They include our summer standard bearer Peach Honey Wheat, Barely Beer Baron’s Berry and our strawberry rhubarb blend.
Last of all, don’t forget our Caramel Apple Pie Ale, available only in the brewery on tap and we hope that you are looking forward to our one year anniversary party coming up on June 21-22. The boys have prepared some special treats for all of you, to whom we owe our success.
Posted by ed | News | Posted on February 18th, 2014
On the 28th of this month, we will be releasing our first barrel aged beers at our brewery. These are extreme limited release products, one is the Amber Ann Imperial Red and the other is the malty IPA that we brew in honor of and named after the great chief Geronimo. I have had a taste of the Amber Ann and as a person who loves a good bourbon whiskey and craft beer, Andy and Brad have come up with a gem that pays tribute to both in a great way.
Our Founders and Rebels get first shot at these bottles and the balance of the one whiskey barrel quantity of each will likely sell out in the brewery.
As with all of our Amber Ann brew sales, Brew Rebellion will be making a donation to local pet rescue organizations in her honor.
Lastly, I have had people ask me why we named an IPA after a Navajo Indian chief? I have even had some people ask that question with an almost angry tone, as if we are being disrespectful by doing this. Others will almost angrily talk of how Geronimo was a terrible man who killed the innocent.
Our answer is simple, the story of the American Indian and the settling of this great country is very disturbing from many angles with brutality and untruthfulness being the very pavement that this history traveled upon. Without the ability to assign blame or accept responsibility of that violent past, we have chosen to honor it by naming our favorite beers after these historical figures in hopes that others will always remember their names and what they did on this earth.
We hope you enjoy our barrel aged presentations.
Posted by ed | News | Posted on February 4th, 2014
In case any of you believe that craft beer is not here to stay, please read this forecast regarding our industry. I have people criticize us sometimes regarding our franchise program but we feel that there is a future in helping others reach their business dreams. The future sure looks bright from our little spot in the universe.
Please go to this link to read the full article:
Posted by ed | News | Posted on January 17th, 2014
In the world of brewing craft beer, we have found out that a lot of people will love your product and a few won’t. This wouldn’t be a big problem but it seems that those who have an elitist agenda can be your loudest critics. Over the years I have heard a lot of different opinions regarding Stone Brewing with a large majority of them being great and with a smattering of complaints about the way ownership does their thing or not enough or too much hops in a particular beer etc…
In any case, the truth is that we wouldn’t be in business today without the example and leadership of Stone, Hanger 24, Inland Empire Brewing or other folks who broke new ground and gave us a business example to follow. Like those pioneers, we do stuff that others don’t agree with but we think that it is right for us, our business and our community.
There will always be people critical of how you do things in business and in life but the key to telling whether their criticism has merit is to look at the 99% of folks who are happy with you and your product.
I have included the following article to help make my point. If you would like to download it yourself, you can click on or paste on the direct link below.
Thank you for your support, we love tweaking the 1%
How to Market Like an Arrogant Bastard BY Robin D. Schatz
Stone Brewing doesn’t spend money on advertising, but they still manage to get their message across loud and clear. Here’s how they do it.
With no money in the budget to spend on advertising and a public unfamiliar with the product, the company faced a hard road winning customers. Rather than tone down their beer, Koch and Wagner amped up the attitude and created a brand that took pride in being outside the mainstream. Stone found a following among craft-beer enthusiasts and is now the 10th-largest craft brewer. Below, Koch shares his tips for building a $100 million business without spending a dime on advertising.
1. Attitude is everything. Rather than try to downplay the public’s early reaction to their beer, Koch and Wagner wore it as a badge of honor. Besides giving one of their earliest brews the eyebrow-raising name Arrogant Bastard Ale, they proudly stated on the beer’s label, This is an aggressive beer. You probably won’t like it. The strategy created a deep loyalty among the drinkers who did like it. Koch likens his branding philosophy to that of the heavy-metal group Metallica. “Metallica never cared if you didn’t like Metallica,” he says.
2. Pick a fight. Stone revels in its anti-corporate, iconoclastic image. “We enjoy poking fun at sheeplike consumerism and taste,” Koch says. Part of that means throwing some playful barbs at the giants in the industry, such as Budweiser and Coors. Stone’s T-shirts and stickers carry the slogan: Fizzy yellow beer is for wussies. And Koch himself frequently takes up the cause against mass-market brews. “I’m picking a fight with mediocrity,” he says. “I’m picking a fight with the idea that beer is nothing more than the industrialized stuff of the TV commercials.”
3. Don’t fit in. When Stone’s brews first hit retail shelves, the company chose to sell its beer in what the industry calls bomber bottles–22-ounce containers that stand out against traditional 12-ounce bottles. Koch says it was a good package size for people who might want to try the beer for the first time. Selling single bottles also allowed Stone to give its beers a premium price, along with a higher profit margin. “For a young brewery trying desperately to find its way to breakeven, it was a smart move for us,” Koch says.
4. Ally with other outcasts. From the beginning, Koch realized a rising tide would lift the whole nascent craft-brew industry. In 1997, he co-founded the San Diego Brewers Guild, an organization created to promote and educate the public about locally brewed beers. Today, San Diego boasts more than 80 craft brewers. “We took a bit of a leadership position,” Koch says. “It fostered a competitive industry.” Stone also carries its competitors’ beers as part of its distribution business and keeps them on tap at its two Southern California restaurants.
Posted by ed | News | Posted on January 16th, 2014
I have a small Op-Ed coming this week. I don’t do Op-Eds often, but sometimes there are just a couple of thoughts I want to put out there. The Op-Ed is on beer geeks, beer drinking, & a few personal resolutions. Sam Calagione just spelled out part of my Op-Ed. Insufferable beer geeks need to read this. It’s brilliant. He posted it to a BeerAdvocate.com thread, where a reader spoke about over-rated breweries. It struck a nerve with Sam. Props, Sam.
It’s pretty depressing to frequently visit this site and see the most negative threads among the most popular. This didn’t happen much ten years ago when craft beer had something like a 3 percent market share. Flash forward to today, and true indie craft beer now has a still-tiny but growing marketshare of just over 5 percent. Yet so many folks that post here still spend their time knocking down breweries that dare to grow. It’s like that old joke: “Nobody eats at that restaurant anymore, it’s too crowded.” Except the “restaurants” that people shit on here aren’t exactly juggernauts. In fact, aside from Boston Beer, none of them have anything even close to half of one percent marketshare. The more that retailers, distributors, and large industrial brewers consolidate the more fragile the current growth momentum of the craft segment becomes. The more often the Beer Advocate community becomes a soap box for outing breweries for daring to grow beyond its insider ranks the more it will be marginalized in the movement to support, promote, and protect independent ,American craft breweries.
It’s interesting how many posts that refer to Dogfish being over-rated include a caveat like “except for Palo…except for Immort…etc.” We all have different palettes which is why it’s a great thing that there are so many different beers. At Dogfish we’ve been focused on making “weird” beers since we opened and have taken our lumps for being stylistically indifferent since day one. I bet a lot of folks agree that beers like Punkin Ale (since 1995) , Immort Ale (wood aged smoked beer) since 1995, Chicory Stout (coffee stout) since 1995 , Raison D’Ãªtre (Belgian brown) since 1996, , Indian Brown Ale (dark IPA) since 1997, and 90 Minute (DIPA) since 2000 don’t seem very weird anymore. That’s in large part because so many people who have been part of this community over the years championed them and helped us put them on the map.These beers, and all of our more recent releases like Palo Santo, Burton Baton, Bitches Brew continue to grow every year. We could have taken the easy way out and just sold the bejeezus out of 60 Minute to grow but we like to experiment and create and follow our own muse. Obviously there is an audience that appreciates this as we continue to grow. We put no more “hype” or “expert marketing” behind our best selling beers than we do our occasionals. We only advertise in a few beer magazines and my wife Mariah oversees all of our twitter/Facebook/dogfish.com stuff. We have mostly grown by just sharing our beer with people who are into it (at our pub, great beer bars, beer dinners, and fests) and let them decide for themselves if they like it. If they do we hope they tell their friends about. We hope a bunch of you that are going to EBF will stop by our booth and try some of the very unique new beers we are proudly bringing to market like Tweason’ale (a champagne-esque, gluten-free beer fermented with buckwheat honey and strawberries) and Noble Rot (a sort of saison brewed with Botrytis-infected Viognier Grape must). One of these beers is on the sweeter side and one is more sour. Knowing each of your palettes is unique you will probably prefer one over the other. That doesn’t mean the one you didn’t prefer sucked. And the breweries you don’t prefer but are growing don’t suck either. Respect Beer. The below was my favorite post thus far.
This thread is hilarious. Seriously, Bells, Founders, FFF, Surly, RR, DFH, Bruery, Avery, Cigar City, Mikkeller are all overrated? Since I’m from Ohio, I’ll pile on and add Great Lakes, Hoppin Frog, and Brew Kettle to the list. Your welcome.
Hopefully soon we will have every craft brewery in the US on the list.
Editors Note: I love being from Delaware. That’s how we roll.
- Redlands K9 Unit Fundraiser, September 12th
- A Great Article About Very Small Nano Breweries, Like Brew Rebellion
- How to Talk Like a Beer Snob
- “A Person or Event Never Really Passes as Long as it is on the Lips of Mankind”
- Article That Talks About How Big Beer Is Dealing With Craft Beer
Brew Rebellion (San Bernardino)
Address: 195 N Del Rosa Dr, San Bernardino, CA 92408
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